DAS-Group Takes Home Gold, Silver ADDY® Awards
Directional Marketer Scores Prestigious Ad Federation Recognition
HOLLYWOOD, Fla. (March 5, 2010) – DAS-Group, a directional marketing company, won prestigious Gold and
Silver ADDY Awards at the Advertising Federation of Greater Fort Lauderdale’s annual competition March 5.
DAS won a Gold ADDY, the highest honor, in the Interactive Media Online category for its Truly Nolen Facebook Banner Ads, created to build awareness and drive additional inspection requests on Facebook for the pest control company.
"We are honored to be recognized once again by the Advertising Federation," said Christina Parsons of DAS-Group. "The creative division at DAS is the backbone of all of our campaigns – and this award is a tribute that the division as well as the entire DAS team richly deserves."
The honors were presented at an Advertising Federation of Fort Lauderdale ceremony at the Cinema Paradiso in Fort Lauderdale. The American Advertising Federation conducts the ADDY Awards through its 200 member advertising clubs. It is the only creative awards program by the advertising industry for the industry.
DAS Group is a directional marketing company specializing in national yellow pages, interactive advertising, search engine marketing and local search engine placements, recruitment advertising, custom application and web development.
DAS Group is committed to develop the highest quality custom solutions that combine new media and traditional print advertising, enabling our clients to reach consumers at all points in the decision making process.
DAS Group’s proprietary AdJack™ software allows clients to easily track the return they receive from their advertising dollars for all of their media placements. Diverting advertising dollars to what’s working and reducing spending where it’s not.
SEM (Search Engine Marketing)
Advertisers can choose among many Local Search Engine options to distribute advertising through paid search engine placements using specific geographic targeting.
National yellow pages print and online directories, are crucial media for reaching consumers in the active decision making process.
The yellow pages is "the original" search engine, a trusted source for consumers who actively seek products or services in their
local marketplace. DAS Group works with national and regional companies to implement a cost effective yellow pages program.
